Overview
What We Do
Most South African businesses are running paid campaigns on incomplete or broken data. Pixels fire on the wrong pages. Conversions are double-counted. GA4 is installed but never configured. The result: your ad platforms are optimising on noise, and you have no reliable way to know what is actually working.
We build measurement infrastructure from the ground up — Google Tag Manager, GA4, Meta Pixel, Google Ads conversion tracking, Microsoft Clarity and more. Clean data in means better decisions out, lower CPLs and campaigns that improve over time because the algorithm is learning from accurate signals.
What's Included
Everything Covered
A complete, managed service — not a partial solution. Here is exactly what is included when you partner with us.
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Google Tag Manager Setup
Full GTM container setup with proper tag, trigger and variable architecture — clean, organised and ready to scale without touching your site code.
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GA4 Configuration
Complete GA4 property setup including enhanced measurement, custom events, conversion goals, audiences and explorations tailored to your business KPIs.
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Google Ads Conversion Tracking
Goal-level conversion actions set up in Google Ads — calls, form fills, purchases, bookings — with value tracking where applicable.
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Meta Pixel & CAPI
Full Meta Pixel implementation plus Conversions API server-side setup to ensure accurate attribution in a privacy-first, iOS-impacted environment.
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Audience Building
First-party audience segments built in GA4, Google Ads and Meta — website visitors, converters, high-value users — for smarter remarketing.
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Microsoft Clarity
Behavioural analytics setup including heatmaps, session recordings and scroll depth — revealing exactly how visitors interact with your site.
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Cross-Platform Attribution
Multi-touch attribution modelling that shows how your channels work together — not just last-click — so budget decisions are based on real contribution.
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Measurement Audit & QA
Full audit of your existing tracking setup: identifying misfires, duplicate tags, missing conversions and data gaps, with a remediation plan.
Who It's For
Is This Right
for Your Business?
This service delivers the strongest results for the following types of South African businesses.
Businesses Running Paid Ads
Accurate conversion tracking is the foundation of every optimised campaign — without it you are flying blind.
E-Commerce Retailers
Purchase tracking, revenue attribution, product performance and funnel analysis across every channel.
Lead Generation Businesses
Track every lead source, nurture stage and conversion point so you know exactly what your marketing is worth.
Marketing Teams
Give your internal team clean, reliable data in GA4 and Looker Studio dashboards they can actually act on.
Proof of Work
Results We've
Delivered
Numbers from real campaigns managed for South African clients. All client names anonymised.
100%
Conversion visibility restored
31%
CPL reduction from clean data
Zero
Missed conversions post-setup