Select your objective, enter your budget and audience size, and get estimated reach, impressions, frequency, CPM and cost per result -- using SA-benchmarked CPM data you can override with your own.
| Industry | CPM Range | Notes |
|---|---|---|
| Retail & E-Commerce | R25–R55 | Lower end for broad, higher for retargeting |
| Financial Services | R40–R85 | Compliance-heavy; competitive audience |
| Home Services | R30–R65 | Strong in Gauteng/Cape Town |
| Healthcare | R35–R75 | Category restrictions apply |
| B2B / SaaS | R55–R120 | Narrow targeting drives CPM up |
| Food & Dining | R22–R50 | Local radius targeting |
| Automotive | R45–R95 | High-value audience, higher CPM |
| Real Estate | R30–R70 | Varies widely by property tier |
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Get a Free Meta Ads AuditDisclaimer: All figures are estimates based on SA industry CPM benchmarks and standard Meta Ads performance averages. Actual results will vary based on creative quality, audience targeting, placement mix, bidding strategy, seasonality, and auction competition. CPM benchmarks are indicative ranges observed in SA markets in 2025–2026. This tool is for planning purposes only and does not constitute a guarantee of ad performance.