Overview
Training Built for
Real Practitioners
Most digital marketing training is built around certifications and theory. Our workshops are built by senior practitioners who run live campaigns every day — so every session is grounded in what actually works in the South African market, not what works on a slide deck in California.
We offer structured workshops for in-house marketing teams, bespoke one-day intensives for business owners, and ongoing coaching programmes for individuals looking to build serious paid media or SEO capability.
Training Programmes
What We
Teach
Every workshop is available as a standalone session or combined into a multi-day programme tailored to your team.
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Google Ads Fundamentals
Search, Display, Performance Max and Shopping. Campaign structure, keyword strategy, bidding, Quality Score and conversion tracking from scratch.
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Meta Ads Masterclass
Audience architecture, creative strategy, pixel setup, lead gen campaigns, retargeting sequences and ROAS measurement on Facebook and Instagram.
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SEO & AEO Workshop
Technical SEO, content strategy, local SEO and Answer Engine Optimisation — being found on Google and every AI assistant.
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GA4 & Measurement
Google Analytics 4 setup, event tracking, conversion configuration, audience building and reading your data to make better decisions.
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AI in Digital Marketing
How AI tools are changing paid media, content and SEO — practical frameworks for using AI to work faster without losing quality or judgement.
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Full-Funnel Strategy
How to build a channel-agnostic marketing strategy that moves prospects from awareness to revenue — the framework we use for our own clients.
Who It’s For
Is This Right
for Your Team?
Our training is best suited to teams and individuals who want to build genuine in-house capability, not just tick a box.
In-House Marketing Teams
Upskill your team on the platforms you use every day — with content built around your actual accounts where possible.
Business Owners & Founders
Understand enough to brief, evaluate and hold agencies accountable — without needing to run campaigns yourself.
Junior Marketers
Build the paid media and analytics fundamentals that most entry-level hires are missing when they join.
Agencies & Freelancers
Deepen specialist knowledge in specific channels or platforms and stay current with a rapidly changing landscape.
Format & Delivery
How the
Training Works
All training is delivered in person in Johannesburg or virtually. Sessions are hands-on and practical — not lecture-style. Participants leave with actionable frameworks, templates and reference material they can use immediately.
2–20
Participants per session