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Free Tool

YouTube Ads
Estimator

Estimate views, reach, clicks, and leads across all YouTube ad formats using SA CPV and CPM benchmarks by industry. Includes a view-through funnel showing how impressions convert to results.

Ad Format
Skippable In-Stream: Plays before or during videos. Viewers can skip after 5 seconds. You pay per view (ThruPlay -- 30 seconds watched or full video if shorter). CPV model. Best for brand awareness and consideration.
Campaign Setup
Sets SA YouTube CPV / CPM benchmark -- override below with your own data
SA benchmark: R0.12 CPV • R35 CPM
CPV (R)
R
CPM (R)
R
R
R500R37KR75KR112KR150K
SA average: 20-35% for skippable in-stream. % who watch 30s or full video.
%
SA YouTube average: 0.3 - 0.7% for in-stream, 1.5 - 3% for Discovery
%
% of clicks that become leads or sales
%
Estimated Results
Est. Paid Views (ThruPlay)
--
people who watched 30s or more
Daily Budget
--
avg per day
Cost Per View
--
per ThruPlay view
Est. Impressions
--
times your ad is shown
Est. Unique Reach
--
SA viewers reached
View-Through Funnel
Select your industry and enter your budget to see estimates.
SA YouTube CPV Benchmarks 2025-2026
IndustryCPV RangeCPM (Non-Skip)
Retail & E-CommerceR0.08-R0.18R28-R45
Financial ServicesR0.18-R0.35R55-R90
AutomotiveR0.14-R0.28R42-R70
B2B / SaaSR0.22-R0.40R65-R110
HealthcareR0.12-R0.25R38-R65
EntertainmentR0.06-R0.14R22-R38
TravelR0.10-R0.22R32-R55
SA YouTube Context 2026

YouTube reaches over 53% of South African internet users -- approximately 27 million people. SA users watch an average of 40 minutes per day on the platform. YouTube is the most-watched video platform in SA across all age groups, and the second-most used search engine. For brands wanting trusted, long-form video with precise targeting, YouTube delivers unmatched reach at CPVs well below broadcast alternatives.

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Disclaimer: All figures are estimates based on SA YouTube CPV/CPM benchmarks observed in SA campaigns in 2025-2026. Actual results vary with creative quality, targeting, bidding, and auction competition. CPV is charged for TrueView -- views of 30 seconds or to the end of the video. For planning purposes only.