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Free Tool

TikTok Ads
Estimator

Estimate your TikTok campaign reach, impressions, video views, clicks, and conversions using SA-benchmarked CPM data across all objectives and industries.

Campaign Objective
Campaign Setup
Sets SA TikTok CPM benchmark -- override below with your own data
SA TikTok CPM benchmark: R28 - R60
R
R
R500R25KR50KR75KR100K
% of clicks that become leads or sales
%
0.1%5%10%15%20%
SA TikTok average: 1.5 - 3% for traffic campaigns
%
0.1%4%8%12%15%
SA TikTok average: 5 - 12% for engagement objectives
%
% of people served who watch at least 6 seconds
%
Estimated Results
Est. Monthly Impressions
--
times your ad is shown
Daily Budget
--
avg per day
Effective CPM
--
per 1,000 impressions
Est. Unique Reach
--
people reached at least once
Avg. Frequency
--
times each person sees ad
Frequency Guide--
Too Low <1.5x
Ideal 1.5-3x
High 3-5x
Overexposed >5x
Select your industry and enter your budget to see estimates.
SA TikTok Context 2026

TikTok reaches over 42% of South African internet users aged 18+. SA users average 95 minutes per day on the platform -- the highest screen time of any SA social app. TikTok CPMs in SA are typically 30-40% lower than Meta, making it one of the most cost-efficient awareness channels for reaching 18-35 year olds.

SA TikTok CPM Benchmarks 2025-2026
IndustryCPM RangeNotes
Retail & E-CommerceR28-R60Strong for product discovery
Financial ServicesR45-R90Regulated -- narrower targeting
Fashion & BeautyR30-R65Top-performing SA TikTok vertical
Food & DiningR22-R48Broad reach, local radius
EducationR35-R72Strong with 18-25 demo
B2B / SaaSR60-R120Narrower audience, higher CPM
EntertainmentR25-R55Native to platform behaviour

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Disclaimer: All figures are estimates based on SA TikTok CPM benchmarks and typical platform performance averages. Actual results vary based on creative quality, audience targeting, bidding strategy, and auction dynamics. Benchmarks are indicative ranges observed in SA TikTok campaigns in 2025-2026. For planning purposes only.