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Free Tool

Google Business
Profile Audit

Answer 15 quick questions about your GBP setup and get an instant score, grade, and prioritised fix list. Takes 60 seconds.

Your GBP Setup
Profile Completeness
Business name, address, and phone number are correct and consistent with your website
8 pts
Primary business category is set accurately (the most specific one that fits your business)
7 pts
Business description is written (750 character limit) and includes relevant keywords naturally
6 pts
Trading hours are set correctly, including special hours for public holidays
5 pts
Website URL is linked and points to the correct landing page (not just your homepage)
5 pts
Photos & Visual Content
Profile has a cover photo and logo image that are high quality and on-brand
5 pts
You have uploaded at least 10 photos showing your premises, team, products, or work
5 pts
New photos have been added in the last 90 days
4 pts
Reviews
Profile has 10 or more Google reviews
7 pts
Average rating is 4.0 stars or above
6 pts
You respond to all reviews — both positive and negative — within 7 days
6 pts
A new review has been received in the last 30 days
5 pts
Engagement & Activity
You have published at least one GBP Post (update, offer, or event) in the last 30 days
6 pts
Your products or services are listed with descriptions and pricing where applicable
5 pts
Q&A section has been seeded with the most common questions customers ask, with answers
5 pts
Your Score
0
/ 100
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Profile Completeness0%
Photos & Visuals0%
Reviews0%
Engagement & Activity0%
Priority Fix List
Tick items above to see your personalised fix list.

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